Colorvale Actions

Photoshop Actions & Planner for Photographers
How to make sure that the goals you set are working & how to stay on track
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#1 Tip to make sure your goals are working and track the progress

Now that you’ve gone through the goal-setting process and broken them into actionable tasks that will get you from Point A to Point B, the next important step is to make sure your goals are working and you’re tracking the progress. The Photographer’s Business planner has built-in pages and sections specifically for tracking your goals and metrics, but if you’re not using that planner just make sure you set something up that you can (and will) use to track everything. The actual tracking of the data isn’t that hard – you write down where you want to be and compare them to the actuals.   Develop an Objectives & Measurable chart If you already own the Colorvale planner, flip to the Objectives & Measurable’s page. If not just grab a piece of paper. If using a blank piece of paper: Divide it into two columns. Name the left one “Objectives (Goals)” and…

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Part 2: Create Big Goals and Small Actionable Tasks to Accomplish Them
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Part 2: Create big goals & small actionable tasks to accomplish them!

Last week we went over the mindset you need to cultivate to be an entrepreneur. Some of those things probably weren’t the easiest to digest, but we hope between this week and last week you had a chance to really internalize them. Because this next series is aaallll about goal-setting, and some of those goals will be monetary ones, you’ll want a calendar and planner for this one.  Ideally, your Lights. Camera. Take Action planner because it has a built-in goal-setting feature that allows you to set and track your goals over time. (So it’s not just a planner, it’s also your business plan, rolled into one.)   Part 1: Let’s start with your big goals! Large goals are the building blocks to your business purpose. They are what drive your monthly & daily tasks. But don’t overwhelm yourself. Pick 1 or 2 big goals for the entire year. For example: This year…

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6 Tips To Running A Successful Photography Business That Everyone Should Be Aware Of
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6 Tips To Running A Successful Photography Business That EVERYONE Should Be Aware Of!

A lot of people when transitioning from hobby to business (aka, turning the passion into a biz) jump in feet first. Which, hey, hitting the ground running provides some of the best learning opportunities. The only issue is, it comes with a lot more failures. And oftentimes your personal life pretty much disappears entirely and you end up spending more time in front of your computer than you do with your friends and family. It’s ok, we’ve been there too. And we’re going to walk you through exactly how to navigate through that, how to take control of your business (instead of letting your business control you), and how to think and plan like a CEO so you can run a profitable, successful photography business. Running a business: Not just what you do, but also what you think. There is a certain mentality that comes with running a business. While…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can have an inexpensive web hosting plan, even by a big name company like Bluehost or Godaddy.  You can even get your website up and going within minutes with *them*, but you better believe you will be met with downtime, migraines & pissy attitudes with customer service.  Ok, maybe this is just…

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Why Email Marketing Is Essential For Your Photography Business
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Why Email Marketing is Essential For Your Photography Business

Grab a paper and pen (or better yet, your Colorvale Planner) because I’m about to drop some serious information into your hands! But before you get your skivvies in a twist, know that the work you do here will continue to benefit you without effort later. Best of all? It’s not too difficult, fairly easy to implement if you are willing to get busy, & it will definitely grow your business. But first, in order for you to benefit from email marketing, you must know what it is & how to leverage it. That’s what I’m here for. To teach you. Everything I know about building a business. And being successful. So are you ready? Like, really ready to blow the pants off this email marketing?! Then let’s begin!   Email Marketing – What Is It? If you’ve visited a website at all, ever, you’ve probably encountered a sign-up or…

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Blogging Week 7 BONUS - How to Easily Drive Traffic from Instagram to your Blog
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BONUS: How To Easily Drive Traffic From Instagram To Your Blog

Instagram is a bit more tricky than the other social sites for pushing blog traffic because they don’t allow you to put links directly in your post. You must tell your reader that the link is in your bio. But who has time to track down a link and update your bio every time? (No one, that’s who.) I recently racked my brain on how I could do this in a more streamlined approach (since you all know I’m all about organization & saving time).  And here is what I came up with.   Create a landing page on your website/blog just for Instagram visitors. It’s just about as easy as it sounds, but here’s a few key things you’ll want to keep in mind when you put it together: Go to your website and create a page called something like “Welcome Instagram Friend” At the top you can even…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But are you willing to put all your efforts into this? If this doesn’t sound like you, if you aren’t willing to do the “office work” then you should stop reading now because this is all for the masterminds. Those that love the business aspect of thriving, growing, and succeeding. To…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There are so many avenues of traffic on the internet.  From the good ol’ Facebook, Twitter, the ever-dying Google + and most importantly from Pinterest (hint:  Pinterest is the #2 source of blog traffic right now & you MUST be working your magic there).  But what are some best practices for each…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!  It’s just our job as entrepreneurs to make it easy for them to come back. So I say “pick your pet” … Tell me where you want to see me and I’ll be there.  Here’s how … Each visitor on your blog will have a preference of their favorite social…

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Working as a photographer during pregnancy - Part III: Learning from our Experience
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Working as a photographer during pregnancy – Part III: Learning from our Experience

As I wrote before, working as a photographer and being self-employed while you’re pregnant is a great experience and one that has the opportunity to provide flexibility in schedule. Having been through the experience recently, still fresh in my mind are a few things I’m so glad we did prior to having our boy, and a couple of others still that I wish we’d done a bit differently. What we did right: ­Hired Help. We hired a third shooter for weddings before my due date just in case the arrival of our baby was a bit sooner than expected. Having that extra professional there in this situation was valuable to not only our clients who knew they would have someone to cover the event if he did arrive early, but to ourselves as we were already over the top with emotion. Knowing we’d still be able to deliver (hehe) to our…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each blog post is optimized for search engines, or what’s known as, Search Engine Optimization or SEO for short. At its most basic level, SEO is using keywords and phrases within your post to make sure that you and your website or blog/blog post gets found by someone searching for the…

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Working as a photographer during pregnancy - Part II: Navigating the Trimesters
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Working as a photographer during pregnancy – Part II: Navigating the Trimesters

(If you haven’t yet, you can read Part I of this series here.) As photographers, we’re fortunate that we can take our work anywhere and set our own schedules. When starting a family as a photographer, we usually know our schedules well in advance. Whether or not starting a family falls within our slow season can be completely up to mother nature and depending on your circumstance, you may or may not have to/choose to work throughout your entire pregnancy. When we found out we were expecting our first child, my first thought was that I’d power through and work up until my due date. Then week 37 rolled around ­ and I was done. I ended up delivering at 41 weeks on the dot, but that month off in between, not actively shooting, gave us time to prepare for the baby ­- not just trying to figure out a nursery…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search results. Which is not awesome. One of the ways you can make sure that your site loads quickly is to make sure you optimize images for your blog. Here’s some things you’ll want to take into account.   File Size. If the image you’re trying to display is something like…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people will have no idea what’s in it. As a matter of fact, Google uses it to verify whether it matches your content. Humans want it as the summary of what yummy info they are going to be reading. The more compelling you can make the title of your blog post,…

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Blogging Week 1 - What should you as a photographer be blogging about?
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Blogging Week 1: What Should You as a Photographer Be Blogging About?

Wahooo it’s week 1 of blogging! This mini-course is all about blogging for your photography business. There’s lotsa stuff that goes into having a successful blog, but if you do it right it can actually do a lot of work for you in bringing in tons of your ideal clients. We’re going to start at the beginning though – like what you should even blog about. This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of stuff you can blog about.   Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already. But any time you have a new session or wedding done, it’s a great thing to blog (but make sure you have a signed model release from your clients!) This is great too because it gives your…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t see the value. You must prime the pump. Before people know they need a product they must be eased into the idea. Your relationship with potential clients comes from being a value before the money is spent. Marketing and social media … These things take a gentle hand. They can…

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Free Educational Courses For Photographers
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Free Educational Courses for Photographers

Often I create short educational courses that you can follow along with via email.  I find it nice to have them in email because I can search back for them at any time if needed.  So I designed them this way for you. Hope they help! Important note:  if you sign up for more than one course at a time you have to expect to get more than one email from me.     Currently we are running the following:   Blogging for Photographers – a 6 week course to teach you all the in’s and out’s of blogging & driving traffic 5 Actionable Steps To Grow Your Pinterest Following 7 Days To A More Organized Business Free Client Discovery Worksheet: Learn What To Post To Gain More Reach & Following – Do you want to learn what will interest your audience & get them to click that “like” button…

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Working as a photographer during pregnancy Part I: Finding out and letting others know
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Working as a photographer during pregnancy – Part I: Finding out and letting others know

When I found I was pregnant in June last year, the first thought that went through my mind was “Oh my gosh” (happy face/dance/fist pump). The first emotion I felt was excitement and, really, slight disbelief. The second emotion was a twinge of guilt and fear – my husband and I are self-employed, and work together at most weddings and events. I was due at the end of February 2016, and just a couple of weeks prior we had booked one of our biggest events of all time. I’m a worry wart. I worry more about others, however, than I do myself at times, which is why I immediately felt guilty and sad that we would have to tell our bride in February that she’d have to make a decision – keep us on as her photographers knowing that if I went in to early labor both Adam and myself…

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5 tips to grow pinterest
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5 Tips To Grow Your Pinterest Following

Social media isn’t about chance. It isn’t enough to pin your blog post and cross your fingers, hoping that someone will take action. You’ve got work to do. If you think your social media will work for you without you creating the proper environment for it to go viral you’re crazy wrong. Social media isn’t about chance and certainly not all about you, it’s about your audience. It’s about creating a place where they love to see what you post. It’s a place where your audience should want to see you (if you are doing it properly). It’s NOT a place for you to spam or shove down their throats who you are. It’s where you dish them up a plate full of valuable information that serves them. One of the biggest social media fails (and loss of followers) is when someone creates an environment about THEMSELVES, rather than the…

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4 simple tips for getting more things done during a work day
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4 simple tips for getting more things done during a work day

Let me start by saying “you aren’t alone”. In any of this! The struggle of work/life balance is real.  Quite frankly, to stay afloat as a small business, you must live & breath growth.  But how do you do this and balance a family life too? The answer wasn’t very apparent to me from the start.  Let me give you a little back story. It was 7 years ago. I was working for a Fortune 500 company developing databases.  I received a phone call that I would not need to come into work Monday because I was being laid off.  What the hell?!  This was a complete blow (to me and my ego).  I had just gone through a divorce, had two kids at home and no idea how I was going to come out of this standing. You see, when the economy dumped it fell right on top of…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for raising your prices. In Part 2 we gave you 6 ideas for how you can increase the number of clients you have. Now, in Part 3, we’re going to give you your roadmap to success and a detailed game plan of how we would approach the goal and how we would…

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5 Simple Office Tasks That Every Photographer Should Be Doing
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5 Simple Office Tasks That Every Photographer Should Be Doing

Business isn’t all fun. There, I said it. It’s not this fairytale of creating photos & bam, you’re done. Wish it was the case.  But the fact is there are admin duties tied to every business.  You know what I’m talking about … the accounting, the ordering, the social media.  OMG!  I know.  It’s enough work for a team.  But how do you plan it into your schedule to ensure you are balancing your admin duties with your creative tasks like shooting?  Easy!  Create a daily responsibility chart. (hint: we use the Colorvale Lights. Camera. Take Action planner to do this.)   1.  Schedule Your Office Time Before doing anything else you need to schedule your office time.  This means you block it off.  Nothing interferes with this time.  Don’t give yourself any excuses, unless you don’t want to run a successful business.  You can give yourself a million and one…

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WHY AM I NOT BOOKING, WHY AM I NOT GETTING TRAFFIC, WHY AM I NOT AS GOOD AS MY COMPETITOR?
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“Why am I not booking, why am I not getting traffic, why am I not as good as my competitor”

Success doesn’t come from lack of effort. It doesn’t come from “wanting” it. It comes from taking the necessary actions to achieve it. Ask yourself this … Why is it that I don’t have the success that I dream of? Then ask yourself at what ends of earth would you walk to get to that point? If the answer has limits then so does your success. The truth is, I hear so many people say why … “Why am I not booking?”  “Why am I not getting traffic?”  “Why am I not as good as my competitor?” But damn it, the answer is within you. You CAN be all of those things if you stop asking why and start doing the tasks necessary to get there. But first you must realize that it takes education & effort to make it happen. You must be willing to listen, you must be…

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Getting More Clients, Photo Sessions & More Sales
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How To Start A Full Time Photography Business – Part 2: Getting More Clients & More Sales

Part 1 of how to start a full time photography business was pretty intense. We ran a lot of numbers, but they’re really important numbers because they tell you what you need to charge to make this happen … with a profit! Remember, without a profit this can’t be a successful full time job. Which brings us to our next part – comparing the ‘where I need to be’ with ‘where I’m at now.’   So….where are you now? First, sit down and assess how many clients you have per month and per year. How far off is that from where you need to be? Do you have enough clients a month and need to double it, or maybe just need a couple more clients per month to round it off? Or maybe you’re shooting more clients than you need, but not making as much as you need to per…

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Featured-Photographer
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Featured Photographer | Emma + Josh

Featured Photographers, Emma and Josh are a husband and wife photography team in Los Angeles, CA.  They LOVE connecting with their clients and cultivating friendships in the process of documenting their wedding days.  They love to have fun and it absolutely shows in the images that they create.  I love how they balance each other in their business and the valuable tips they have to share.  Meet Emma & Josh!  I mean you can’t not smile with these two!  🙂 How did you start in photography? Emma – We moved from LA to Seattle when I was pregnant and I picked up a camera and enjoyed it, (my dad was a photographer and I spent many years with him in his dark room).  It grew from there and eventually I gave Josh a camera and said here…learn…and he became part of the business and it evolved into a husband and wife…

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39 TIPS TO HELP PHOTOGRAPHER’S GROW THEIR BUSINESS
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39 Tips To Help Photographer’s Grow Their Business

Take a moment to bookmark some of the most popular blog posts & tutorials that photographer’s have been using to grow their business. Learn How To Shoot In Manual Mode – ISO, Shutter Speed & Aperture How to create back links to help boost your SEO How To Make A Faux Floor In 20 Minutes & Under $20 Checklist For Starting A Photography Business How To Quickly Straighten Images In Photoshop Setting Your Profile to sRGB The importance of link building and how to drive traffic to your website Why I Stopped Shooting For Blogs How To Adjust White Balance Using A Gray Card What to do when a client asks to see all photos taken during their session I didn’t grow up with a camera – Stacie’s story A burnt out photographer Get Your A$$ Off Auto – How To Shoot In Manual Mode How to easily batch edit…

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Featured-Photographer (10)
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Featured Photographer | Melanie Grady Photography

Melanie Grady is one busy lady.  She splits her time between her namesake Melanie Grady Photography where she photographs classic and timeless wedding portraits and Bump and Bonnet where she photographs gorgeous family portraits that stand the test of time.  She is very focused on delivering beautiful portraits that will be heirlooms for generations to come.  She is careful to take into account every.single.detail and I think you’ll love hearing even more about her process and seeing some of her beautiful work!  Meet Melanie, isn’t she beautiful!? How did you start in photography? I started my formal training in the  darkroom at my high school.  I was in there so much, I was even voted president of the photography club!  HAHA   Canon or Nikon?  Film or digital? Canon – I started with film 15 years ago, but I am all digital now!   What is your greatest strength in…

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Photoshop-Actions_0242
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A night with friends

It’s not often that I pull my camera out to photograph my down time.  It’s a shame, I know, because these are the times that I never want to forget.  An average night with friends is filled with laughs and tons of stories (and generally a bottle of wine – or two). So, when I saw my friend Steve pull out a Canon it inspired me to snag the Nikon D3s and get some shots.  Details are what I love most when photographing because to me they are what tells the story. Photo sessions don’t have to be prepared & planned.  The most organic ones happen when everyone is living in the moment around you. Please enjoy a look into my real life. Photos by Stacie Jensen   Because every good image starts with a cute reptile.     … and a glass of wine!     … and a sexy…

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How to start a full time photography business – Pricing Your Session
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How To Start A Full Time Photography Business – Part 1: Pricing Your Sessions

Do you want to make more money so that you can take your photography business full time? Great news! We took the time to write out in a 3 part series how this goal can be accomplished. As you can imagine it is long and extensive. We have broken this up into 3 posts: Part 1 will deal with figuring out what your goals need to be so you can reach the ultimate goal (which is leaving your job). Part 2 will deal with how to get more clients & sales. Part 3 will be the goal map and timeline for how we would structure and break down a goal like this. So let’s start at the beginning.   What are the costs of doing business? If you haven’t run the numbers yet on what it actually costs to own your business, now is the time. Especially if you’re thinking of making it…

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Featured Photographer Jenni Grace Photography
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Featured Photographer | Jenni Grace Photography

  I am so excited to be in charge of finding and interviewing amazing photographers for Colorvale’s weekly Featured Photographer. To start things out and give you a preview of what is to come, we thought it was only right for me to introduce myself! So, I am Jenni Grace. I’ve been in business for 11+ years and am just falling more and more in love with photography and the entire wedding industry every single year. I am in the process of branching out and really developing my destination portfolio that was put aside a little when I had my three children. I am so excited to share more with you and to learn more about you in the coming weeks! Please reach out if you would love to be featured!     How did you start in photography? Freshman year of college I took a film photography class simply…

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How To Create A Free Opt-In Download For Your Newsletter & Website
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How To Create A Free E-book Download For Your Newsletter & Website

Since the internet is now widely used by probably just about all of your target audience, you now have more opportunities than ever to communicate with your client. There’s email, social media, your website, your blog, etc. – the list is pretty long. But there may be another avenue of communication you haven’t considered before – ebooks. One of our readers emailed us back and told us that their New Year’s goal was to create an ebook for their audience. It sounds like she already has a good start on it (woohoo! congrats!) so we’re going to flesh out the rest of how we’d finish it off here. If you haven’t considered writing one for your clients before, it can be a really great idea: you can use it to deliver basic information about what it’s like to work with you, your prices, suggestions for what to wear, FAQ’s, or…

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What’s the difference between the 2 Colorvale Planners Available

1 The Photographer’s Business Planner The “Lights. Camera. Take Action.” planner is an entire year of your business laid out in a way that will allow you to remember all the functions of a CEO, from marketing, social media, goals, web tasks, editing, order, monthly schedule, daily schedule, to shooting and more. This is your business workhorse. What each month contains (12 blank months & tabs): Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records (fits 23 clients per month), Blog Post Planner, Weekly Planning, & Brainstorming New & Improved Layout, Size & Materials Hardcover, No dates, 1 Pocket Folder (black), 12 Months Comes in a designer protective box to throw in your camera bag Size: Cover, 8.5″x11″ // inside pages, 7.75″x10.5″ Thick white paper…

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New Years Goal Plan - Branding - plain
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New Year’s Goal Plan: Branding

New Year, New You! New Year’s always brings about the mindset of “New Year, new you!” If you’re a business owner, a lot of times this also gets applied to your business. There’s lots of New Year’s goals you can have for your business, but if you’re following a ‘New Year, new you!’ mentality you might be looking at revamping your business for the new year. In other words: rebranding. As your business ages, it’s very possible (or rather, likely) that you’ll outgrow your old brand and want to take your business in a new direction. That’s totally cool! A business that’s able to evolve and change over the years is a good thing. But it presents some of it’s own problems as well. Such as: “Where the hell do I even start with an entire business rebranding?” We asked some of our small business owner and photography colleagues about…

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How To Keep Your New Year's Resolutions
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How To Keep Your New Year’s Resolutions

Since we’ve been talking a lot about resolutions since the beginning of the year, we thought it’d be important to actually discuss how to make sure you keep your new resolutions. Especially because we want to lay the foundation for the posts that will come in the next couple weeks that will finish out our New Year’s series. Something to be aware of though when reading this article – it will actually seem a little bit less detailed than most of our articles. Most of our articles give a really solid list of actionable tips and examples, but this one will mostly consist of concepts and bigger-picture items. Even so, it still contains what we think are the 5 most important things you need to do to make sure you succeed with your New Year’s resolution (there’s more than 5 but we think these are the most crucial).   1.…

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Our 2016 Business New Year's Resolutions
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Our 2016 Business New Year’s Resolutions

Now that we’ve taken the time to look over what didn’t work in 2015, it’s time to look forward and think about what we want to do in 2016. That’s really all there is to say, so let’s dive in.   1. Plan time for email. So I had this assumption that client inquiries would just magically get answered during the day. I’d wake up and think ‘weeeellll I don’t really need to get back to all of them right now because I want to get started on my other work. I’ll get back to them…..later today. Yep. Later today.” Except the only problem is I never really defined when exactly ‘later today’ was. And guess what? Inquiries went 2-3 days without getting answered. DAYS. In today’s technological world, that’s almost unacceptable. So for the New Year, I’m going to make sure I block out half an our of time every…

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2015 - A Look Back on What Didn't Work
800 900 Colorvale Editor (Beth)

2015: A Look Back on What Didn’t Work (Tips For Photographers)

Moving forward with your business is as much about thinking about what direction you want to take your business and how you want to grow it, as it is learning from your mistakes and the shit you wish you wouldn’t have done. We sat down and compiled our list of some of the big things that didn’t work in 2015, and why they didn’t work. 1. Slacked off during the off-season. As soon as I wasn’t working a bajillion hours a week (actual calculated amount), I totally filled my free time with heaps and heaps of nothingness. And I’ll admit: it was glorious. I didn’t make as much money, but whatever because I had enough in personal savings from the busy season that it wasn’t a problem. And then busy season hit again, and I had zero free time. No time to see my friends, go to the movies, whatever, it…

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Want us to help you with your New Year’s Resolution? + Goal Planning Freebie
640 640 Colorvale Editor (Beth)

Want us to help you with your New Year’s Resolution? + Goal Planning Freebie

Happy New Year! New Year’s is always the time of year where we make plans for the upcoming year. But unlike most people, business owners have resolutions for both their personal life and their business. Which can sometimes be a bit overwhelming. Now, raise your hand if you’ve ever made a resolution for yourself or your business and it completely fell by the wayside by like, March. It’s ok, don’t feel too bad; it’s happened to us too. (…except that one year we made the goal of always making sure we finished the bottle of wine if we opened it, in which case we’re still killin’ that goal.) You went in with the best of intentions, but somehow along the way you just sorta dropped the ball. Over the years, we’ve had similar issues. But we’ve also figured out some tips and tricks that have helped us make New Year’s…

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Colorvale Black Friday Deals
1024 535 Colorvale Editor (McCall)

2015 Black Friday Schedule

No need to leave Thanksgiving dinner early to wait in line for hours in the cold this year! Colorvale is having our Black Friday Sale for SEVEN DAYS! Save without the inconvenience (or leaving your nice warm bed).   Mark your calendar! The savings begin Sunday, November 22 until Sunday, November 29. Each day, one item in our shop will be on sale from 9am (est) & end at 11:59pm (est)! No exceptions on that end time!   Here is a sneak peek of the week: All digital products are 30% OFF.  Cannot be combine with any other sale or used on previous purchases.  Code is:  thanks Sunday, Nov. 22  – Rich & Lustrous for $20 Monday, Nov. 23 – Everyday Clean + Essentials for $20 Tuesday, Nov. 24 – Photography Accounting Tool **New Design ** for $10 Wednesday, Nov. 25 – The Fixings All-in-One for $5 Thursday, Nov. 26 (Thanksgiving) – No flash…

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150 150 Stacie Jensen

2015 Black Friday Giveaway

  Black Friday is upon us and it’s all about giving back!  I’m so appreciative of all the shares, words of inspiration, visiting our fan page and all the other kind actions you as fans have done through the year.  I want to gift 3 people with $150 of store credit each (for use on digital products)!   And to ensure everyone gets something out of this … 11/22 thru 11/29 enjoy 30% off all Colorvale Digital Products – Code is: THANKS. (not to be used with products already on sale or previous purchases)  Expires ON 11/29/15 at 11:59pm (est).  Code is: thanks   P.S. MAJOR secret sales are going to be announced on our blog on 11/21 – you don’t want to miss what those daily deals are! SEE DAILY SALES HERE!   A few blog posts for you to enjoy this holiday season Part 1: How To Photograph A Christmas Tree Part 2:…

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Why I Stopped Shooting For Blogs feature
800 900 Colorvale Editor (Beth)

Why I Stopped Shooting For Blogs

Weddings are beautiful events. Two bare feet in the sand on a tropical beach or 200 guests noshing on delicious gourmet fare at a banquet hall. The one thing they all have in common? Ideally, the bride and groom are hopelessly in love with one another, proclaiming it to two or two hundred, voicing a lifelong commitment and shedding authentic tears at the moment they end their time together as a couple and foray into the world of married life. For me (and I’m sure most wedding photographers), photographing weddings has always been about the emotions. The groom’s face as his future bride steps down the aisle, the tears in the eyes of the father-of-the-bride as he shares his first dance with the daughter he gave away. To me, the details – bonboniere, elaborate floral displays, I Do cutlery, embossed napkins and cheese plates have always been an afterthought. Of…

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