Blogging

The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can have an inexpensive web hosting plan, even by a big name company like Bluehost or Godaddy.  You can even get your website up and going within minutes with *them*, but you better believe you will be met with downtime, migraines & pissy attitudes with customer service.  Ok, maybe this is just…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But are you willing to put all your efforts into this? If this doesn’t sound like you, if you aren’t willing to do the “office work” then you should stop reading now because this is all for the masterminds. Those that love the business aspect of thriving, growing, and succeeding. To…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There are so many avenues of traffic on the internet.  From the good ol’ Facebook, Twitter, the ever-dying Google + and most importantly from Pinterest (hint:  Pinterest is the #2 source of blog traffic right now & you MUST be working your magic there).  But what are some best practices for each…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
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Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!  It’s just our job as entrepreneurs to make it easy for them to come back. So I say “pick your pet” … Tell me where you want to see me and I’ll be there.  Here’s how … Each visitor on your blog will have a preference of their favorite social…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each blog post is optimized for search engines, or what’s known as, Search Engine Optimization or SEO for short. At its most basic level, SEO is using keywords and phrases within your post to make sure that you and your website or blog/blog post gets found by someone searching for the…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search results. Which is not awesome. One of the ways you can make sure that your site loads quickly is to make sure you optimize images for your blog. Here’s some things you’ll want to take into account.   File Size. If the image you’re trying to display is something like…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people will have no idea what’s in it. As a matter of fact, Google uses it to verify whether it matches your content. Humans want it as the summary of what yummy info they are going to be reading. The more compelling you can make the title of your blog post,…

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Blogging Week 1 - What should you as a photographer be blogging about?
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Blogging Week 1: What Should You as a Photographer Be Blogging About?

Wahooo it’s week 1 of blogging! This mini-course is all about blogging for your photography business. There’s lotsa stuff that goes into having a successful blog, but if you do it right it can actually do a lot of work for you in bringing in tons of your ideal clients. We’re going to start at the beginning though – like what you should even blog about. This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of stuff you can blog about.   Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already. But any time you have a new session or wedding done, it’s a great thing to blog (but make sure you have a signed model release from your clients!) This is great too because it gives your…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t see the value. You must prime the pump. Before people know they need a product they must be eased into the idea. Your relationship with potential clients comes from being a value before the money is spent. Marketing and social media … These things take a gentle hand. They can…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for raising your prices. In Part 2 we gave you 6 ideas for how you can increase the number of clients you have. Now, in Part 3, we’re going to give you your roadmap to success and a detailed game plan of how we would approach the goal and how we would…

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3 Mistakes Even Seasoned Photographers Make

Just as you make mistakes and learn from your experiences as a budding photographer, those who have been in business a few years are just as susceptible to errors in business.   There are different stages of a photography business, and while you may think a steady client stream and getting by on taking photos is going to be all you need, don’t you want more?   I photographed my first wedding in 2010. A lot has happened in five years, and I feel like I’ve experienced every ride on the business owner rollercoaster possible up until this point. Sadness (why isn’t anyone booking us?); elation (we just booked our top package and the clients are amazing!); frustration (why isn’t that clone stamp working? Oh – seems it was speck of dust on the monitor); depression (this is never going to work); envy (that photographer is getting so much work,…

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