Marketing

How to make sure that the goals you set are working & how to stay on track
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#1 Tip to make sure your goals are working and track the progress

Now that you’ve gone through the goal-setting process and broken them into actionable tasks that will get you from Point A to Point B, the next important step is to make sure your goals are working and you’re tracking the progress. The Photographer’s Business planner has built-in pages and sections specifically for tracking your goals and metrics, but if you’re not using that planner just make sure you set something up that you can (and will) use to track everything. The actual tracking of the data isn’t that hard – you write down where you want to be and compare them to the actuals.   Develop an Objectives & Measurable chart If you already own the Colorvale planner, flip to the Objectives & Measurable’s page. If not just grab a piece of paper. If using a blank piece of paper: Divide it into two columns. Name the left one “Objectives (Goals)” and…

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Part 2: Create Big Goals and Small Actionable Tasks to Accomplish Them
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Part 2: Create big goals & small actionable tasks to accomplish them!

Last week we went over the mindset you need to cultivate to be an entrepreneur. Some of those things probably weren’t the easiest to digest, but we hope between this week and last week you had a chance to really internalize them. Because this next series is aaallll about goal-setting, and some of those goals will be monetary ones, you’ll want a calendar and planner for this one.  Ideally, your Lights. Camera. Take Action planner because it has a built-in goal-setting feature that allows you to set and track your goals over time. (So it’s not just a planner, it’s also your business plan, rolled into one.)   Part 1: Let’s start with your big goals! Large goals are the building blocks to your business purpose. They are what drive your monthly & daily tasks. But don’t overwhelm yourself. Pick 1 or 2 big goals for the entire year. For example: This year…

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6 Tips To Running A Successful Photography Business That Everyone Should Be Aware Of
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6 Tips To Running A Successful Photography Business That EVERYONE Should Be Aware Of!

A lot of people when transitioning from hobby to business (aka, turning the passion into a biz) jump in feet first. Which, hey, hitting the ground running provides some of the best learning opportunities. The only issue is, it comes with a lot more failures. And oftentimes your personal life pretty much disappears entirely and you end up spending more time in front of your computer than you do with your friends and family. It’s ok, we’ve been there too. And we’re going to walk you through exactly how to navigate through that, how to take control of your business (instead of letting your business control you), and how to think and plan like a CEO so you can run a profitable, successful photography business. Running a business: Not just what you do, but also what you think. There is a certain mentality that comes with running a business. While…

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The best website hosting for photographers
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Best website hosting for photographers

One of the biggest frustrations as a business owner is “website” anything.  Website design, website downtime, website crashing, website tsunami’s (ok it feels like one), website virus, but mostly website hosting! Most of the time I handle these things with a bottle of wine & a pot full of tears. I started out like most you, where it didn’t matter what company hosted my website.  Pricing was my driving factor. A monthly fee of $6.99 was my lady jam.  Perfect for a photographer who just needed to get up a few pages & a photo gallery.  WRONG!  SO DAMN WRONG! Sure you can have an inexpensive web hosting plan, even by a big name company like Bluehost or Godaddy.  You can even get your website up and going within minutes with *them*, but you better believe you will be met with downtime, migraines & pissy attitudes with customer service.  Ok, maybe this is just…

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Why Email Marketing Is Essential For Your Photography Business
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Why Email Marketing is Essential For Your Photography Business

Grab a paper and pen (or better yet, your Colorvale Planner) because I’m about to drop some serious information into your hands! But before you get your skivvies in a twist, know that the work you do here will continue to benefit you without effort later. Best of all? It’s not too difficult, fairly easy to implement if you are willing to get busy, & it will definitely grow your business. But first, in order for you to benefit from email marketing, you must know what it is & how to leverage it. That’s what I’m here for. To teach you. Everything I know about building a business. And being successful. So are you ready? Like, really ready to blow the pants off this email marketing?! Then let’s begin!   Email Marketing – What Is It? If you’ve visited a website at all, ever, you’ve probably encountered a sign-up or…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But are you willing to put all your efforts into this? If this doesn’t sound like you, if you aren’t willing to do the “office work” then you should stop reading now because this is all for the masterminds. Those that love the business aspect of thriving, growing, and succeeding. To…

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How To Turn Social Media Silence Into Engaging Fans
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How To Turn Social Media Silence Into Engaging Fans

Do you feel like all your social media & blogging efforts are a complete waste because they are immediately followed by blank stares, scrolling fingers, and silence? You know the drill. Your excitement about an upcoming marketing idea sends you straight to Facebook, typing as fast as can be, releasing to the world your next discount or mini session. Then…..crickets (besides your grandmother hitting the like button). What did you do wrong? Why aren’t people as excited to book, as you are to shoot? The answer is simple. When you just post ideas for people to spend money they don’t see the value. You must prime the pump. Before people know they need a product they must be eased into the idea. Your relationship with potential clients comes from being a value before the money is spent. Marketing and social media … These things take a gentle hand. They can…

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5 tips to grow pinterest
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5 Tips To Grow Your Pinterest Following

Social media isn’t about chance. It isn’t enough to pin your blog post and cross your fingers, hoping that someone will take action. You’ve got work to do. If you think your social media will work for you without you creating the proper environment for it to go viral you’re crazy wrong. Social media isn’t about chance and certainly not all about you, it’s about your audience. It’s about creating a place where they love to see what you post. It’s a place where your audience should want to see you (if you are doing it properly). It’s NOT a place for you to spam or shove down their throats who you are. It’s where you dish them up a plate full of valuable information that serves them. One of the biggest social media fails (and loss of followers) is when someone creates an environment about THEMSELVES, rather than the…

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The Marketing Solution I Wish I Knew About Years Ago
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The Marketing Solution I Wish I Knew About Years Ago

  In the last couple blog posts (here and here), we’ve covered some basic marketing do’s and don’t’s – things that should be relatively easy to implement.   And that’s great and all, but it’s sort of obvious that the few tips we gave out – while they’re fantastic if I do say so myself – shouldn’t constitute the majority of your marketing plan.   So what else should you be doing to really amp up your marketing? Let me tell you about the one thing I wish I would have had years ago.   Learning From The Best   Remember in our last post where we talked about learning from someone who knows what they’re doing so you can, like, you know, actually start implementing effective marketing right away instead of wasting time and money on trial and error?   (It’s ok, we’ve been there too so don’t feel too…

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4 marketing tips I wish I knew when I started
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4 Marketing Tips I Wish I Knew When I Started

  Last post, we talked about some of the marketing crap I did when I was first starting out that didn’t really do me any good.   So to follow up with that, I’m going to go over some of the marketing stuff I wish I would have done instead.   1. Have a strong signature at the bottom of emails. The signature of your email is a great place to promote your presence on other platforms – places like Facebook, Instagram, etc. etc. However, don’t just list a hyperlink to your Facebook page or something; instead, make your P.S. (which stands for post-script btw, if you never knew, now you do) sound like you’re chatting with a friend. Something like “To see some of my latest sessions and light your fire, come join me on Facebook” or “To see some of my fav pics and see what I’m eating every…

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3 Marketing Mistakes I Wish I Didnt Make
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3 Marketing Mistakes I Wish I Didn’t Make

Ok ok, stop rolling your eyes. I know, you got into photography so you could take pictures, not worry about things like bookkeeping and marketing and blah blah blah.  But be honest with yo’self and admit that if you don’t worry about the boring parts of your business, you won’t be in business very much longer.   We could talk about business nitty-gritty til the cows come home, but today we’re just going to touch on marketing. And not even a comprehensive, all-encompassing look at marketing either – we’re going to talk about 4 things that I did when I first started out that I thought were great marketing things, but really weren’t (followed later this week by some actual great marketing things you should do).   4 easy, simple things, that you can start implementing (er, well, I guess in this case, not implementing) right now.   So grab a martini (because…

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Searching for New Clients: How to be Discoverable and Provide Value
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Searching for New Clients: How to be Discoverable and Provide Value

  In a post at Skip Cohen University, Skip talks about searching for new clients. He mentions a few different ways you can do this, like sending out mailers, buying a list, and so on. Each of the items he mentions can be effective for some businesses. It’s a fantastic article, and one that you should read.   However, today I want to discuss something else you can do to search for new clients. This time, I want to talk about being discoverable and providing value, and I’m going to use wedding photography in this example because of what I will be sharing at the end of the article. Here’s the Issue. Let’s say you’re a wedding photographer looking for newly engaged couples to hire you for their wedding. How do you do that? You could buy an email list, but will that find you newly engaged couples? Maybe, but what are the…

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Tips For Moving Your Photography Business To A New Area: Try, Cry, Repeat
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Tips For Moving Your Photography Business To A New Area: Try, Cry, Repeat

  Adam and I were ready for a change – like, a big one. We had been living in Australia together for eight years (he was born and raised there, I moved over in 2006). The whole white picket fence dream was something we never really took to, at least not then, and we needed to make a move to satisfy our own curiosity for the unknown before we would feel happy with ourselves.   In 2012 we started planning a move overseas, and the natural decision was to land somewhere in the USA. We originally planned for Charleston, South Carolina, a city I was fond of after spending my college years there. But then we realized our potential for underwater photography and beach elopements was fairly limited at that destination, so we began setting our sites elsewhere.     Okay, really, for the first year we spent getting Adam’s green card,…

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How To Add Google Analytics Tracking Inside Your Wordpress Site
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How To Add Google Analytics Tracking Inside Your WordPress Site

Tracking website traffic is such a valuable tool and it couldn’t be easier with Yoast Google Analytics Plugin.  I am all for being able to do important tasks in under a couple of minutes and this is one of them. Follow these simple steps to get it done. Click “Plugins” on your WordPress toolbar Click “Add New” on the Plugins menu Search for “Yoast Google Analytics” using the search bar provided     After installation is complete there is just a few more things to do. Go to Google Analytics and find your code.  This can be located under your profile at the top right corner of the page Locate and copy it to your clipboard or write it down.   Enter to data into Yoast Plugin Now that you have the code you need to click “Analytics” on your WordPress toolbar. Click “Settings” on the Yoast menu Place your code…

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Tips for building a newsletter for your photography business
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Tips for building a newsletter for your photography business

  I get it, you are super busy with too many irons in the pot.  Why would I want to put one more thing on your plate?  Because it will probably give you the biggest return of your investment. Being on social media just isn’t going to cut it.  You are looking for a target audience that is being flooded by other vendors in all types of industries when using social media.  You think that a bride is just seeing photography posts?  No.  They are seeing jewelers .  They are seeing videographers.  They are seeing bakers.  They are being flooded.  You just look like one more person selling to them.  But what if you became their benefit?  What if you greatly increased their knowledge about all things surrounding what is most important to them at this time?  You would become something they seek to see.   Develop a newsletter that helps…

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How To Create A Professional Photography Website and Blog - Setting up a new blog or website can be very intimidating but with a few easy steps you will be ready to showcase your work online
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How To Create A Professional Photography Website and Blog

Setting up a new blog or website can be very intimidating but with a few easy steps you will be ready to showcase your work online.     STEP 1:  Purchase a URL This is the web address you will carry with you so please make sure that you do some research.  Is this term trademarked already?  Is it something you want to stick with?  Does it represent you or is it just a common term used in the industry?     We suggest purchasing your URL from Godaddy.com     STEP 2:  Web Hosting You will need to choose a company to host your website. This should be done carefully.  There are many hosting companies out there and some are really great while others are not.  There is a monthly charge for hosting a website which can range from $5 a month to $300 depending on your needs.  …

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30 Days of Social Media for Photographers
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30 Days of Social Media for Photographers

      Ever hear of the saying, “Being a Photographer is 20% photographing & 80% office work?”     Yep, it’s a fact. And, keeping up with Social Media should be on to your to-do list too. Why? For a few reasons:   To introduce yourself (for free!) to your market at a faster pace than word of mouth. As a photographer, the majority of my business comes from Facebook – even with the current drop in visibility on business pages. Word of mouth certainly is powerful, but my clients usually spread the word through Facebook via shares and tagging my page. So why not make your Facebook page work to your advantage?   Google+ is becoming a hot happening place and we love it over there! We highly suggest sending your clients to your Google+ page too. Google+ will help your site rank higher during organic searches (SEO!).  And…

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How To Hide Your Address From Google + Page
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How To Hide Your Address From Google + Page

  Learn how to get rid of that pesky address It can be scary to have your address displayed all over the internet if you run your business from home.  The following steps will allow you to hide this from your page and replace it with a city instead.   On your G+ Profile Page, just under your Cover Photo click About On the left side, you will see Contact Information. At the very bottom of this section, click Edit business information. This will take you to your Business Listing. Click the pencil to edit in the top right corner of the Address section of this page. Your address page will come up. While you cannot remove your address completely, check the “I deliver goods and services to my customers at their location.”  You will uncheck the “I also service customers at my business.” Below these boxes, you will see…

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How To Hide Your Address From Google + Page
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Step by Step Instructions: How To Setup Google Authorship

    Why you should set up Google Authorship   Google Authorship is an incredible way to link you as a human, as a writer, your blogs, your links, your content, your voice and connects them to your Google+ Profile.  Basically it is creating your identity across the web and connecting the dots.   Taking this one step further, it also creates a very pleasing result in Google Search when one of your articles/posts shows up.       1. Link your content to your Google profile This part may seem tricky because there are multiple ways to get this done.   Option 1:  Adding A Link In Your Website We have found the easiest way to get Google Authorship placed on your site is to use a plugin such as All In One SEO for WordPress and enter your Google+ info.  This tool is great because it will ask…

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Quick Tip - How To Follow People On Google +
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Quick Tip – How To Follow People On Google +

  The Google+ Photography community is growing fast. If you are networking on G+ this is very important to understand. Share this post so the word gets out.  Follow us at +ColorvaleActions – we will certainly follow back.          

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Google + Tips For Photographers
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Google + Tips For Photographers

  A quick guide to Google+ Please don’t waste any time getting over there and using it. This needs to be part of your SEO & Marketing plan. It is not just a social network, it’s a Google Search Gateway. Clients you do not know are searching Google for photographers in your area, make sure you are showing up. SHARE WITH FRIENDS & FOLLOW US AT +ColorvaleActions to network.          

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How To Create A Google+ Cover Timeline For Marketing Your Photography Business
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How To Create A Google+ Cover Timeline For Marketing Your Photography Business

If you don’t know it by now Google+ is the NEW platform for social media and growing extremely fast for our photography industry.  Below are our top most popular Google+ Timeline Covers.  Create a classy doorway into your business page with these eye catching layouts. These templates are very simple to use. Open the PSD file in Photoshop or Elements. Click on the clipping mask and go to File > Place. You are all set and ready to go. G+ Cover Template #1 Click here to download this template   G+ Cover Template #2 Click here to download this template   G+ Cover Template #3 Click here to download this template   G+ Cover Template #4 Click here to download this template   G+ Cover Template #5 Click here to download this template   G+ Cover Template #6 Click here to download this template      

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How To Properly Create A Google+ Post
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How To Properly Create A Google+ Post

  Let’s Get Chatting …   Would you like to ensure you are effectively posting in Google+?  Of course you do because there is more to it than just a little babbling.  Remember that G+ is a super highway for SEO.   Share what’s new … This is where you are going to THINK before you post.  What you say here can show up in Google searches.  That means even more of the world can see it then just those “following” you.  I suggest you leave any inappropriate venting at home.  Most importantly your posts should include keywords which will help a client find you if they are looking.  This does NOT mean be spammy.  It means that if you post a photo of your latest wedding you should include keywords within the post that a new bride searching for a photographer may use.  You could say something such as:…

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How to Get Started with Google+ & Create Your Photography Page
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How to Get Started with Google+ & Create Your Photography Page

Stop Fighting It: Just Say Yes to Google+   It was difficult enough to navigate Facebook when we all left Myspace behind in the dust. Then, along came Twitter, Pinterest, & Instagram. We also have to keep up on blogging – oh boy, lots to do. Now there is all this buzz about yet another Social Network? Enough already! Do you feel resistant to try out Google+ too? I’m here to tell you: Don’t! Google+ is not just another Social Media platform: it’s a road to giving your website a better chance of being viewed by potential clients by boosting your SEO. If you are unsure why you need to get on Google+, you must read Stacie’s post about this hot topic HERE.   Create An Eye Catching Cover Photo Once you’re ready to get started, the first thing you will need to do is get yourself ready to have a…

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Stacie Jensen

Photography Marketing Strategies | Scheduled Marketing Posts

Strategic Photography Marketing: Scheduled Marketing Posts   Do you ever think of a great fan engagement Facebook post, post it, & have another 3-4 ideas right away (but obviously don’t wanna be a newsfeed bomber)? Other times you’ve got nothin’? My marketing ideas come in spurts and usually after midnight! Why schedule posts? Whether you’re a mother of children (like me!) or have a full time job that keeps you from working your photography business around the clock, scheduling your posts in advance is a huge time saver! I love picking up my phone to see there’s a bunch of comments on a post and I didn’t even have work on my brain yet that morning. With any business, if you work part time, you get paid like a part time job. If you work full time, you get paid like a full time job. By scheduling posts in advance,…

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WordPress & SEO Best Tips for Photographers
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Wordress & SEO Best Tips Q&A

    Over at the Colorvale Facebook page, Stacie asked the community for a variety of WordPress and SEO questions. In this article I am going to answer as many of them as I can without boring you! . 1. What are things I can include in my blog posts (besides tags) that will help increase the likelihood that I will come up in search engines? The most important thing you can include in your article, as far as text goes, is context. Talk about the photography sessions, what went into making the photograph and how the experience was. Use appropriate keywords, but do it naturally. That will help you rank well. . 2. What is the best way to title your post? How do you incorporate your keywords with your title and within your text and have it sound believable? Oh I love this question, and it’s one that…

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