Business

Blogging Week 7 BONUS - How to Easily Drive Traffic from Instagram to your Blog
800 800 Stacie Jensen

BONUS: How To Easily Drive Traffic From Instagram To Your Blog

Instagram is a bit more tricky than the other social sites for pushing blog traffic because they don’t allow you to put links directly in your post. You must tell your reader that the link is in your bio. But who has time to track down a link and update your bio every time? (No one, that’s who.) I recently racked my brain on how I could do this in a more streamlined approach (since you all know I’m all about organization & saving time).  And here is what I came up with.   Create a landing page on your website/blog just for Instagram visitors. It’s just about as easy as it sounds, but here’s a few key things you’ll want to keep in mind when you put it together: Go to your website and create a page called something like “Welcome Instagram Friend” At the top you can even…

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Build a successful photography business
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Building A Successful Photography Business IS Possible but you must have this …

Building a successful and profitable photography business is possible! There are, however, factors that come into play which will either make or break your dream. “OMG, did she just say not all dreams are possible?” Noooooooooo. That’s not what was said or meant. The truth is, that without a business structure, you are just taking a shot in the dark. You are putting on your dream shoes and hoping you can leap. If you really want to turn your desire to run a successful business into a real life scenario you will need some major game & hustle.   But are you willing to put all your efforts into this? If this doesn’t sound like you, if you aren’t willing to do the “office work” then you should stop reading now because this is all for the masterminds. Those that love the business aspect of thriving, growing, and succeeding. To…

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Blogging Week 6 - How to Drive Traffic to your Blog or Website from Social Media
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Blogging Week 6: How To Drive Traffic to Your Blog or Website from Social Media

**Last week’s post was all about increasing traffic to your social media from your blog. This week, we’re reversing that and helping you figure out the best ways to use social media to drive traffic to your blog. Here’s some of the best ways we’ve found to do just that: You’ve taken the time to rack your brain about great blogging topics.  You then sat down to a bag of chips & your keyboard.  Wrote the most amazing tips to help your audience’s pain points but how the hell do you get them to show up and read it? There are so many avenues of traffic on the internet.  From the good ol’ Facebook, Twitter, the ever-dying Google + and most importantly from Pinterest (hint:  Pinterest is the #2 source of blog traffic right now & you MUST be working your magic there).  But what are some best practices for each…

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Blogging Week 5 - 5 Steps to Increase your Social Media Traffic Using Your Blog
800 800 Stacie Jensen

Blogging Week 5: 5 Steps To Increase Your Social Media Traffic Using Your Blog

SEO is critical for getting traffic to your blog, but it’s not the only player in the game. Growing your audience on all platforms is essential. Because maximizing your content reach is vital for organic traffic, new clients & visibility, we wanted to ensure you have all the necessary portals for your audience. By leveraging all platforms, making any and all avenues available for your viewers to reach you or share you, you are essentially growing & expanding without much effort. You see … People like what they like.  Who are we to dictate where they share or follow us?!  It’s just our job as entrepreneurs to make it easy for them to come back. So I say “pick your pet” … Tell me where you want to see me and I’ll be there.  Here’s how … Each visitor on your blog will have a preference of their favorite social…

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Working as a photographer during pregnancy - Part III: Learning from our Experience
800 800 Colorvale Editor (Beth)

Working as a photographer during pregnancy – Part III: Learning from our Experience

As I wrote before, working as a photographer and being self-employed while you’re pregnant is a great experience and one that has the opportunity to provide flexibility in schedule. Having been through the experience recently, still fresh in my mind are a few things I’m so glad we did prior to having our boy, and a couple of others still that I wish we’d done a bit differently. What we did right: ­Hired Help. We hired a third shooter for weddings before my due date just in case the arrival of our baby was a bit sooner than expected. Having that extra professional there in this situation was valuable to not only our clients who knew they would have someone to cover the event if he did arrive early, but to ourselves as we were already over the top with emotion. Knowing we’d still be able to deliver (hehe) to our…

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Blogging Week 4 - How to Make Sure Potential Clients Find your Blog Posts
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Blogging Week 4: How To Make Sure Potential Clients Find Your Blog Posts

We’ve gone over a lot of the pieces of blogging so far. It’s totally worth it, but it still takes time and effort to put together. And it would really suck to put a bunch of time into blogging, but have your potential clients never see it. I mean blogging is fun and all, but let’s face it, you’re not doing it for your health. You want to make sure that your potential clients are finding and reading all those blog posts you took the time to write. The best way to do this is to make sure that each blog post is optimized for search engines, or what’s known as, Search Engine Optimization or SEO for short. At its most basic level, SEO is using keywords and phrases within your post to make sure that you and your website or blog/blog post gets found by someone searching for the…

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Blogging Week 3 - The Best Way to Optimize Images for Blog Posts
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Blogging Week 3: The Best Way to Optimize Images for Blog Posts

Last week we talked all about what makes up the perfect blog post. One of the things we touched on, but didn’t expound upon, was images. This week we’re going to dive into images in blog posts in detail, since they are a crucial part of the puzzle. Here’s why. Google takes a lot of things into account when it ranks your website. One of those things is how quickly your site loads. If your site takes forever and a damn day to load properly, Google is going to penalize you for it and you’ll show up lower in search results. Which is not awesome. One of the ways you can make sure that your site loads quickly is to make sure you optimize images for your blog. Here’s some things you’ll want to take into account.   File Size. If the image you’re trying to display is something like…

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Blogging Week 2 - A Recipe for the Perfect Martini - I mean Blog Post
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Blogging Week 2: What you should include in every blog post

(Psssst…Click here to read Week 1 if you haven’t already!) Just like your favorite cocktail, a blog post has a recipe (of sorts). And also like your favorite cocktail, it’s definitely not set in stone. You can add and omit ingredients as you see fit, and adjust ratios as needed based on what works for you and your palate. This is the makeup of a blog post (not necessarily in this order): Title Content Images Relevant links Call To Action   The Title. A blog post title is sort of like the name of the drink – without it, people will have no idea what’s in it. As a matter of fact, Google uses it to verify whether it matches your content. Humans want it as the summary of what yummy info they are going to be reading. The more compelling you can make the title of your blog post,…

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Blogging Week 1 - What should you as a photographer be blogging about?
800 800 Colorvale Editor (Beth)

Blogging Week 1: What Should You as a Photographer Be Blogging About?

Wahooo it’s week 1 of blogging! This mini-course is all about blogging for your photography business. There’s lotsa stuff that goes into having a successful blog, but if you do it right it can actually do a lot of work for you in bringing in tons of your ideal clients. We’re going to start at the beginning though – like what you should even blog about. This is something a lot of photographers struggle with and draw a blank on. But in reality, there’s actually a ton of stuff you can blog about.   Recent sessions and/or weddings. This one is pretty obvious, and one of the things that most photographers blog about already. But any time you have a new session or wedding done, it’s a great thing to blog (but make sure you have a signed model release from your clients!) This is great too because it gives your…

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Working as a photographer during pregnancy Part I: Finding out and letting others know
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Working as a photographer during pregnancy – Part I: Finding out and letting others know

When I found I was pregnant in June last year, the first thought that went through my mind was “Oh my gosh” (happy face/dance/fist pump). The first emotion I felt was excitement and, really, slight disbelief. The second emotion was a twinge of guilt and fear – my husband and I are self-employed, and work together at most weddings and events. I was due at the end of February 2016, and just a couple of weeks prior we had booked one of our biggest events of all time. I’m a worry wart. I worry more about others, however, than I do myself at times, which is why I immediately felt guilty and sad that we would have to tell our bride in February that she’d have to make a decision – keep us on as her photographers knowing that if I went in to early labor both Adam and myself…

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60 Days To A More Profitable Photography Business
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Part 3: 60 Days to a More Profitable Photography Biz

This is the third part in our three-part blog post series about building a more profitable photography business so you can be a full-time business owner (WHOOHOO!). In Part 1 we discussed pricing, and went over all the numbers and goals you need to hit to make sure you can make your goal a reality. We left it up to you as to whether you’d like to increase your prices all at once or do it gradually over a period of time. So keep in mind when you read through this, you may have to add some extra steps for raising your prices. In Part 2 we gave you 6 ideas for how you can increase the number of clients you have. Now, in Part 3, we’re going to give you your roadmap to success and a detailed game plan of how we would approach the goal and how we would…

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What’s the difference between the 2 Colorvale Planners Available

1 The Photographer’s Business Planner The “Lights. Camera. Take Action.” planner is an entire year of your business laid out in a way that will allow you to remember all the functions of a CEO, from marketing, social media, goals, web tasks, editing, order, monthly schedule, daily schedule, to shooting and more. This is your business workhorse. What each month contains (12 blank months & tabs): Page Objectives & Measurables with a daily responsibility chart, Monthly Calendar undated, Client Workflow Sheet, Big Ideas & Projects, Social Media Post Planner & Growth Tracker, Tasks broken down into categories, Client Payment Records (fits 23 clients per month), Blog Post Planner, Weekly Planning, & Brainstorming New & Improved Layout, Size & Materials Hardcover, No dates, 1 Pocket Folder (black), 12 Months Comes in a designer protective box to throw in your camera bag Size: Cover, 8.5″x11″ // inside pages, 7.75″x10.5″ Thick white paper…

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New Years Goal Plan - Branding - plain
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New Year’s Goal Plan: Branding

New Year, New You! New Year’s always brings about the mindset of “New Year, new you!” If you’re a business owner, a lot of times this also gets applied to your business. There’s lots of New Year’s goals you can have for your business, but if you’re following a ‘New Year, new you!’ mentality you might be looking at revamping your business for the new year. In other words: rebranding. As your business ages, it’s very possible (or rather, likely) that you’ll outgrow your old brand and want to take your business in a new direction. That’s totally cool! A business that’s able to evolve and change over the years is a good thing. But it presents some of it’s own problems as well. Such as: “Where the hell do I even start with an entire business rebranding?” We asked some of our small business owner and photography colleagues about…

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5-mistakes-photographers-make-when-first-starting-out-logo
900 686 Colorvale Editor (McCall)

5 Mistakes Photographers Make When Starting Out

  Yesterday I stumbled upon my old journal and I read through a few old entries. This journal in particular was from 2010, when I first started thinking photography might be a really cool way to earn a living and make my own hours.   Though it seemed like a lifetime ago, it really wasn’t that long ago that I was scrawling ideas for shoots and what to charge and how to portfolio build into that little Molskine. In five short years, I’ve learned a lot. And some of those lessons took me five years to learn.   I think this year was the year I started feeling comfortable – with our business, our workflow and editing, our brand. And I never want to forget the restless nights when my eyes simply wouldn’t close as I worked out packaging ideas and price lists in my head.   And I made…

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When Business is Slow: How to Cope with Radio Silence
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When business is slow: How to cope with Radio Silence

    We had a good December last year, receiving two to three inquiries a day, many of which turned into bookings. We were loving being busy. With business temporarily booming, we could finally start chipping away at our credit card and putting some money away for a rainy day. Glorious day! We were ready to take 2015 by the horns. In December, there wasn’t a cloud in site.   But unfortunately, in the coming weeks our luck would take a turn towards reality.   January came – the beginning of our first full year spent breaking into a new market in a new country, and we felt ready. Inquiries dwindled, but that was okay, we’d had a great December, remember?  February arrived, and our inbox was barren. I found myself subscribing to e-mail lists just to have something to read when I made my morning coffee and settled int to he office chair. Even spam made for…

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Time Management: Balancing Family & A Photography Business
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Time Management: Balancing Family & A Photography Business

  I am dreamer. I truly believe I will fulfill my dreams in my head & my heart. My calendar and clock would disagree. Some day, I will have the means to hire a housecleaner or perhaps an assistant. Some day, my children will be in school & I will have more time for working then…. Let’s get real, the minute I have a task off my plate or more time to myself, I’m going to fill it with more tasks, goals, dreams, & fluff. It’s not that this article is going to give you all the time in the world, but hopefully give you an in-your-face way to see the reality of the time you can give to your responsibilities.   Whether you are child-free, working a full time job + your photography business, working exclusively your photography business, or most of the time working from home with your…

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